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mediatwit
Saving newspapers: 1. Do custom small print runs targeted to neighborhoods and interests. Not daily.
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 2. Become support for local writers, reporters and bloggers; help market them, sell their ads; decentralize operation
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 3. Replace circ, printing, print production staff with tech, SEO, community managers
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 4. Find out what the community wants in real face to face meetings, not focus groups. Then do what they want.
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 5. Utilize pro-am methods. Include community contributed content edited and vetted by pros.
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 6. Smart multimedia. Don't do it just to do it. Use the right medium to tell the right story.
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 7. Promiscuous revenues. From ads, niche paid content, donations, non-profit grants, to directory listings.
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 8. Produce mapping and database projects. Employ or train journalist-hackers.
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 9. Meet regularly with local businesses to gauge their needs. Create online directories of local businesses.
1 year, 1 month ago from Tweetie
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mediatwit
Saving newspapers: 10. Create a bottom-up organization where innovation is encouraged and rewarded at the edges. Use good ideas from anyone.
1 year, 1 month ago from Tweetie